IAB Tech Lab | Defining Standards for the digital ecosystem Overview & Contact Data

IAB Tech Lab is a non-profit organization dedicated to developing and promoting open, transparent, and sustainable technologies for the digital advertising ecosystem. Founded by the Interactive Advertising Bureau (IAB), the organization brings together a global community of industry leaders, technology companies, and publishers to collaborate on the development of standards and best practices. By facilitating the creation and adoption of these standards, IAB Tech Lab aims to foster trust, transparency, and growth within the digital advertising industry. The organization's work focuses on addressing key challenges facing the digital advertising ecosystem, such as ad measurement, data management, and user experience. IAB Tech Lab's standards and guidelines are designed to be open, inclusive, and scalable, allowing them to be easily adopted by a wide range of industry stakeholders. This collaborative approach enables IAB Tech Lab to drive innovation and efficiency in the digital advertising supply chain, ultimately benefiting advertisers, publishers, and consumers alike. By providing a common framework for industry participants to operate within, IAB Tech Lab helps to reduce friction and promote a more seamless user experience. IAB Tech Lab's notable initiatives include the development of the OpenRTB (Real-Time Bidding) standard, which enables real-time auctions for digital ad inventory, and the VAST (Video Ad Serving Template) standard, which facilitates the delivery of video ads across multiple platforms. These and other standards developed by IAB Tech Lab have become widely adopted within the industry, underscoring the organization's commitment to driving innovation and growth through collaboration and technical excellence.